We know that customers today rarely follow a straight path to conversion. They move across channels, devices, and touchpoints—making it difficult to see what’s working and where they’re dropping off.
In this hands-on Masterclass, GA4 expert Janet Driscoll Miller will show you how to connect your cross-channel data, map the complete customer journey, and uncover opportunities to improve performance.

As part of the Masterclass, Janet provides multiple templates to help you streamline your tracking, including:

• Campaign Tagging & UTM Governance Matrix: A standardized Google Sheets template for creating UTM parameters, maintaining consistent naming conventions, and correctly categorizing traffic sources to reduce “Unassigned” traffic.
• GA4 Cross-Channel Audit Checklist: A step-by-step worksheet for reviewing key tracking settings across channels, including cross-domain tracking; referral exclusions; Google Signals; and baseline GTM event triggers.
• Funnel Exploration Blueprint: A ready-to-use framework for building multi-step funnels in GA4 for common business models (e.g., e-commerce, SaaS,  lead-generation, etc.)
• User Path & Friction Diagnostic Scorecard: A tracking sheet that uses ChatGPT and Gemini to help you compare drop-off rates across landing pages, devices, and browsers—and prioritize the most important user-experience improvements

After this Masterclass, you’ll be able to:

• Set up cross-domain tracking and custom channel groups to reduce “Unassigned” traffic and better understand where your visitors come from.
• Build multi-step funnels to identify where customers drop off across different audience segments, devices, and landing pages.
• Map customer journeys to uncover the touchpoints that guide potential customers from initial discovery to conversion.